Jason Rich grew up riding, training and drawing horses on a small farm in southern Idaho, where a love of art and Western life was cultivated. This foundation led him to study art at Utah State University where he received Bachelor and Master of Fine Art degrees. Upon completing his education, Rich dedicated himself to pursuing art full-time and quickly established himself in the art market.

Over more than two decades, Rich has enjoyed much success and recognition in prestigious organizations, shows, events and elite publications. He served as president of the Cowboy Artists of America in 2018-19 and won the “Stetson Award for Best Overall Exhibition” in the annual show in 2015, the “Silver Medal in Oil Painting” in 2013 and 2012 and the “TCAA Award for Best Portrayal of a Cowboy Subject” in 2012. The Academy of Western Artists named him “Western Artist of the Year” in 2014, and he was chosen as the poster artist for the Jackson Hole Arts Festival in 2013. Rich received the “Spirit of the West Award” in the Masters of the American West Exhibition in 2008 and was the featured cowboy artist for the “National Day of the American Cowboy” celebrating the 100th birthday of John Wayne at the National Cowboy & Western Heritage Museum in 2007. Rich’s art has been featured in Cowboys & Indians, Western Art Collector, Art of the West, Southwest Art and on the cover of Western Horseman and Rocky Mountain Rider.

To get inspiration and reference for his work, Rich hikes and bikes through various landscapes, and rides horseback alongside cowboys working the corrals or packing through the mountains. He then combines experience, imagination and research to depict authentic Western life.

Living in the mountains of northern Utah with his wife and children, Rich feels he is living his dream. “I live in a place I love, with people I love, doing what I love. What could be better than that?”